Launched late last year, HeadBox is a forward thinking virtual marketplace for event spaces, known and unknown. The site is designed to deliver a broader palette of options to event organisers and, similar to Airbnb in terms of accommodation and Uber in terms of minicabs, cut out the middleman.
HeadBox links bookers directly with a venue that best suits their search criteria and with 2,000 spaces on the site already, and a further 3,000 expected by the end of 2016, it’s made a fast mark.
“Traditional venue listing websites don’t want the two parties talking to each other, that’s where they claim to be ‘adding value’,” HeadBox Founder and CEO, Andrew Needham, says. “It’s a painful process and I thought there had to be a simpler, far better way for corporate and SME guests to search, book and pay for their work related events.”
In London, the HeadBox options range from rooms in high profile spots, such as the Shangri-La at the top of The Shard, and The Mall Galleries and rooms at Somerset House, to places off the commercial map, such as The Old Operating Theatre in Southwark and the tent at Spitafields City Farm, relatively inexpensive and rife with potential.
Alongside its SME focus, a broad spectrum of profile businesses are booking spaces for events via HeadBox, and booming, from Enterprise for London to L’Oreal and Saatchi & Saatchi.
“The beauty/fit of a venue is in the eye of the beholder and half of the options on HeadBox are undiscovered,” Needham says. “It’s opening up an opportunity to places not traditionally used at particular time of day/time of year. There is a much greater variety of price points as a result, with great spaces available very inexpensively.”