The UK Government is offering significant support to the country’s Small & Medium Enterprises (SMEs) as they recognise that it is from this area of the business community that real economic growth will be delivered.

In parallel to this Government initiative, the Association of Event Organisers (AEO) has introduced a new category of membership – AEO Enterprise Member – with the aim of helping smaller businesses to develop and grow, thereby aiding the expansion of the UK exhibitions and events industry. To introduce this new AEO membership category, this new event has been launched.

The AEO Enterprise Forum provides a comprehensive programme which will illustrate how to grow one’s events business and highlight issues of which to be aware, whilst providing insights into what to look out for and how to deal with a variety of common issues that may hinder the growth of your events business.

The AEO Enterprise Forum is a one-day event that will track the business arc for organising events and each session will focus on a specific part of this cycle, from the conceptual stage, to working with venues and suppliers, to fund-raising for growth capital.

The speaker line-up is comprised of some of the leading lights of the exhibitions and events industry, all of whom have built events or event businesses from the ground up. Their invaluable expertise offers a wealth of experience, all of which can help in the effective growth of an events business, and highlight how to avoid painful mistakes.

The event is aimed at:

  • Smaller exhibition and event owners seeking guidance to grow their business.
  • Event directors and managers looking for insights on how to develop their exhibitions and events.
  • Entrepreneurs who may be planning an entry into the dynamic world of exhibitions and events.
  • Students who are exploring the world of exhibitions and events.

The AEO Enterprise Forum will take place on 30 October 2014 at Olympia (Olympia Central, Level 2) in Central London.

Karim Halwagi, CEO – AEO, commented, “It is vital that we support and nurture the smaller organisers, as well as those looking to enter the industry, as much as possible so that we can see the continued growth of the industry as a whole. We wish to assist the emergence of the next generation of leading event organisers and help them avoid common issues that may hinder the growth of their business. “

“Along with a raft of superb current AEO member benefits, the new category of membership includes a comprehensive mentoring programme, with guidance from today’s industry experts. It is vital that we work with the industry from the ground up and offer support to those who really need it at the earlier stages of the business development.”