Zerista, Inc., today rolled out its new user interface (UI). The new design offers speedier, more intuitive navigation, smarter activity feeds to help both attendees and organizers maximize their event experience, and more creative social media tools to help attendees connect and share.
“We’re continuing to create mobile experiences that attendees and organizers want – and need,” said Charles Savage, Zerista CTO. “Now, Zerista is even easier to use. It’s smarter and more social, too.”
Zerista’s new UI offers faster navigation. One major enhancement: When users open the app, a series of five navigation tabs – which are customizable to match an event’s requirements – are displayed across the bottom of the screen.
In many mobile event apps, users must tap on a “hamburger” icon in the upper, left corner to display a navigation menu. Users then have to tap on individual icons to navigate. “There have been a lot of studies done in the past few years that confirm what we at Zerista know – that the hamburger icon is not easily discoverable by users,” added Savage. “With our new UI design, everything is easier to discover. That means attendees are actually more apt to explore and use the app features.”
The new Zerista UI also features “intelligent sections” on the home page that highlight the most relevant content for individual attendees or exhibitors. Based on algorithms tailored to an event, the user can see attendees or companies they should meet, sessions they should attend, and get updates on those sessions. “Zerista focuses on going beyond adoption to deliver engagement,” said Savage. “This mobile experience creates a more dynamic environment, which brings users back again and again, and it pulls content forward so those users engage with the things that are most important to event owners.”
In the new Zerista UI, attendees also get more powerful social media tools. For example, users can now insert photos of sessions in their event social posts, and they can “like” and reply to others’ posts. “Event organizers can customize the app to allow or deny photo sharing, as some conferences in specific industries, such as Life Sciences, have to abide by regulations around information sharing,” added Savage.