“Andrew brings with him a wealth of experience working on development and financing strategies for businesses and has been appointed to oversee the acceleration and management of growth within the Live Group” comments Toby Lewis.
The news follows the highly successful launch and roll out of the Live Group’s revolutionary Locator Function, as well as its continued expansion from event management specialist to digital events solution provider.
“For the last few years we’ve evolved our business to produce great digital technology products for the events industry,” adds Toby Lewis. “We’ve placed innovation at the heart of what we do and are now developing new products that are now changing the way people look at events.”
“The success of these products has presented us with an amazing opportunity to substantially accelerate our business growth. To do this we need to be strategically, operationally and financially prepared; Andrew has the perfect mix of experience and ambition to see us through this crucial period of development.”
Willson is not new to the Live Group, having worked with Toby in an advisory capacity over the last two years – helping the Group reshape its business and prepare a platform from which to launch its focused growth strategy. This resulted in the Group securing external investment to enable it to pursue new, exciting business opportunities.
Prior to joining the Live Group, Willson has held roles as Chief Executive, Group Finance Director and Group Strategy and Finance Director of multi million pound businesses including the Condor/Commodore Groups and Wightlink Limited. He trained as a Chartered Accountant with Coopers & Lybrand, specialising in Corporate Finance and Strategic Development.
“The Live Group has a great opportunity, built on a heritage of event management and, more recently, a wave of innovation and product development,” comments Willson.
“We’re looking to develop partnerships and relationships that will enable us to grow in our digital event zone but also to expand into new sectors, where our digital expertise can be exploited – thereby becoming one of the leading ‘DigiTech’ businesses in the country.”