Screen Shot 2014-09-17 at 11.50.01The 3rd of September saw the celebration of the launch in Kent of, home to The National Events Diary, an ambitious enterprise backed by Kent County Council’s TIGER Fund initiative.

With expectations of securing 46 jobs by 2017, this project was conceived and launched by founding directors and entrepreneurs Derrick Swain, Claire Burroughs and Louise Cox Chester.

Derrick Swain, speaking at their well-attended launch event in Faversham said “We were delighted to gain backing of KCC who believed in our idea based on their own event experiences, and secured a matched fund loan of £121,213. As we see the business develop and grow to a fully national enterprise and brand we above all see the significant benefits will be felt by the local supporting business and the wider community. We’re driven by those compelling factors.”

Mark Dance, KCC Cabinet Member for Economic Development said, “You could say Faversham has become the centre of all UK events! I am really pleased to see how Tiger funding has helped yet another business set up and create employment and grow the local Kent economy. The Faversham based company, Claimaday, will provide an invaluable tool to help plan and stop event clashes for organisations in Kent and further afield.”

There are over 17 million public events in the UK each year. With increased confidence in the economy this total is set to rise. Claimaday aims to list and update these events (however large or small) by the hour, removing the previous problem of checking a date’s viability. Now a simple search on the database allows a perfect date to be pinpointed and claimed.

The personal experience of entrepreneur Claire Burroughs inspired the concept of Claimaday. Claire said: “I once had to cancel an event due to a clash and I vowed to find a way never to let it happen again. When cost and reputation are at stake, it is vital that those behind any event are able to mitigate potential disasters.”

With its innovative and timesaving risk management capability, Claimaday has created an essential tool that has already attracted industry professionals. Marcus Chrysostomou, Head of External Communications at Kent County Council said: “By helping us to collaborate with partners, we can quickly find the best date and avoid event clashes with other major events in Kent. I can see Claimaday playing an important role in our crucial planning processes – another key piece of kit that my team can use to deliver fantastic events in Kent.” is a free service that aims to revolutionise the way events are planned. The essential website also draws on experience from industry experts with tips, links and guides to maximise event success.

Ultimately attendance will make or break an event’s success – and the reputation of the planner. Using can reduce the risk of sharing a valuable audience with someone else.