Whether the business objective is to forge new relationships or build lasting partnerships, corporate hospitality is an important activity within the marketing mix. To deliver a successful client experience it is crucial to consider careful planning, tailoring the event to your client’s interests, and leaving a lasting impression of a shared experience. With this in mind, Happy Box London has launched its Spring Sporting Collection to provide companies with added flair at their hosted events during the busy spring sporting and social season.
“Corporate hospitality has gone through a shift in the last few years,” says Ali Nester-Smith, founder of Happy Box London. “With tighter budgets, every pound spent has to provide a return on investment. In order to initiate new conversations and win repeat business, it’s essential to tailor the choice of events to the clients’ interests, and to incorporate a personal touch that guarantees a lasting memory of the day.”
The Happy Box London Spring Sporting Collection has been developed to ensure that clients and employees leave an event with a unique gift that has been handpicked by the host to mark the occasion.
For racing events such as Royal Ascot or the Goodwood Festival of Speed, the ‘Pole and Post’ box contains a dark croc leather hunter flask with four cups engraved with the recipient’s initials, a bottle of award-winning elderflower vodka handmade in Herefordshire, binoculars that can be branded for the occasion, and popping champagne truffles with silver leaf and almond nougatine.
Companies entertaining clients at watery events such as Cowes Sailing Week or the Henley Regatta might consider the ‘Regal Regatta’ box, which includes an English bridle hide Maglite torch in tan from Ettinger by Royal Appointment, a ‘Seashore’ candle handmade in England from natural wax, Veuve Cliquot Vintage 2002 and Seasalt caramel black pearl chocolates.
And for those interested in following the ball at events like Wimbledon, the Cartier Queen’s Cup or the British Open, there is the ‘Raquets, Clubs and Mallets’ Box featuring sterling silver, handmade tennis racquet cufflinks from Aquascutum, Muscle Therapy from This Works infused with black pepper and clove, and handmade tennis/golf ball chocolates.
The Spring Sporting Collection can be adapted to fit all budgets with high quality products available from across England and around the world, all luxuriously presented in a pale lemon and pewter Happy Box and wrapped in satin ribbon. For orders of more than 50 the gift boxes may be branded featuring company colours and logos, and all Happy Boxes can be delivered the next day within the UK or within 2-3 days to clients and partners in Europe.
Happy Box London’s Innovative Gifting service is designed to inspire and awaken the senses to leave a lasting impression. Happy Box London (www.happyboxlondon.com) is a creative gifting agency focused on unique gift solutions for promotions, incentives, product launches and corporate entertainment.