Guest Blog – The importance of resilience in an ever-changing world

How do you keep a 90-year old company relevant in the digital age? You instil a culture of adaptability. By Freeman Vice Chair Carrie Freeman Parsons Unless you’re familiar with the world of B2B experiential marketing, you may not have ever heard of Freeman. For 90 years we’ve been the company behind the curtain, designing and building some of the world’s most beautiful brand experiences. Our job is to bring our clients’ stories to life in a physical space, and many consider us to be the world leader in our industry.

Guest Blog – What advertising can learn from the UK’s largest light festival

The UK’s largest light festival, Lumiere London produced by Artichoke, illuminated the capital last weekend to crowds of people. It is a curation of world class art works created by a number of international artists who showcased in key areas of central London. Installations appeared in King’s Cross, Fitzrovia, Mayfair, London’s West End, Trafalgar Square, Westminster, Victoria, South Bank and Waterloo.

Guest Blog – Experiential: the answer to business change and employee engagement

Sadie Carrington - Business Development Executive, Chameleon Event Production In this digital world it’s easy for employees to become disengaged. They are inundated with information which is continually delivered through multiple digital channels, as a result many companies are losing their human touch. A shocking 67% of employees worldwide say they aren’t engaged[1] and this is vital to a business’s growth and success. Employee engagement has a knock-on effect to workforce productivity and ultimately the success of a company. Companies in the upper quartile for employee engagement outperformed those in bottom units by 22% in profitability.[2] This proves it’s time shake up the way businesses engage employees and deliver change.

5 things #EventProfs should know after CES 2018

Want to know what gadgets and gizmos the latest tech innovators are working on #EventProfs? CES (the Consumer Electronics Show) is the show to watch. The global tech show lands in Las Vegas every January and is a hotbed of innovation, cutting-edge new products and weird and wonderful devices.

Guest Blog: Attendee journey mapping in the digital age

By Denzil Rankine, Executive Chairman, AMR International Most professional event organisers understand the importance of mapping the attendee journey to learn customer preferences and behaviors...

Tech and experience design: a symbiotic relationship

By Tez Patel, Creative Director, Freeman Technology has changed our daily lives as we know it, in both a personal and professional sense. In the...

Guest Blog: Preventing theft and fraud by events staff

No employer wants to believe that their trusted employees could be stealing from the company or committing any kind of crime against the business....

Guest Blog: Testing Technology and Roadshow ROI

Robin Carlisle, managing director of live events agency Mobile Promotions, shares his tips on event technology. In today’s fast-paced society in which every experience and...

What does the KRACK Wi-Fi security flaw mean for events?

Written by Paul Nicholls, Network Technical Manager at DB Systems It's been widely reported this week that a major security flaw has been found in...

Guest Blog: The importance of sustainability at events and how to maintain it

Written by Gemma Downing – Account Director and Paul Weston – Health and Safety Manager at drp Most event professionals have a personal interest in...

Guest Blog: Collecting valuable data from your events

Written by Alexander McLauchlan, marketing director at TicketSource. With customers spoilt for choice when it comes to events, getting them to buy tickets to yours can...

Guest Blog: Fun ways to find perfect unique venues for your events

Searching for that perfect venue can either be a very exciting or very daunting task. With so many unique places now available to hire,...

Event Technology in the age of Bitcoin

Written by Stephane Doutriaux, Group Commercial Director at Poken - A GES Company The cryptocurrency has made headline news regularly in the past months,...

Guest Blog: 7 ways Apple’s latest updates could impact #EventProfs

On September 12th Apple called their annual press conference in Cupertino, California. The event is always huge news for Apple fans and developers and...

How to get the most out of your Event Tech Live ’17 experience

As Europe’s only show dedicated to Event Technology, ‘Event Tech Live’ is a firm fixture in the calendar. For the Meetoo team, taking part...

Invest in a high growth tech startup – @evvnt – CEO VIDEO on @Crowdcube

We have been planning our strategic next stage investment since August 2016 looking at how best to raise money, with the right type of...

Guest Blog: Stay out of the quiet zone – Use gifts to keep event...

Written by John Ruhlin, founder and CEO of the Ruhlin Group One truth in event planning is that ticket sales have two peak times: when...

Guest Blog: The evolution of digital communications in delivering live events

Sean Spencer, head of venues and facilities at IET Venues comments… The impact of digital production within events – from app gamification, to RFID...

Event technology just took a giant step forward (with a little help from Apple)

At DoubleDutch, we’ve long known that the White Label Event App model (siloed, disposable apps for each customer) was not ideal.  It was bad...

Guest Blog: Don’t talk uncertainty, identify risks for better futureproofing

Events, dear boy…… I’m writing this an hour or so after being a panellist for Event Industry news on their ‘Election Podcast Pt. 2’. I...

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