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Sunday, February 19, 2017

Behind the Festival Industry with XLIVE CEO Waco Hoover

INTRODUCTION Imagine you had to put on an event for the event world. Yeah... sit on that one for a moment. Every one of the...

How to immersify your events

In the past five years, the UK has seen a boom in immersive escapades. From the cinematic to the big budget; combining dining, or...

The Future of Festival Production with BWG Co-Founder Leo Nitzberg

INTRODUCTION Part of the problem with interviewing people at the top of their game, is that it get's harder and harder to make them sound...

8 essential tips to help with the unglamorous side of event organisation

Britain as a nation loves a good event. From Wimbledon to the Chelsea Flower Show, veteran car rallies to the London Marathon, country fairs...

Tis the season to visit the top 5 UK Christmas markets

Christmas markets are a continental European tradition that add an extra sparkle to the festive period. But why head across the Channel when you...

6 wacky winter festivals from around the world

Dakota Murphey is an independent writer for Arabian Tents, and has visited 4 of the 6 festivals below! Mevlana Whirling Dervishes – Konya, Turkey A...

Event Operations with Charlotte Motor Speedway’s Garrett Carter

INTRODUCTION I've always found racing a crazy experience to see in person. I grew up selling ice cream to fans and pit crews at the...

Launchpad lessons from Event Tech Live 2016

Event Tech Live kindly asked me to join an esteemed panel of judges to pick the winner of the Launchpad Pitch; a new area...

Top 10 tips: Playing music at events

 by Tamara Deike, Vice President of Global Brand Development at ImageSound Sound system, sound system, sound system Do yourself a favour and invest in a...
Diamond Jubilee Festival

The event supply chain’s role when working in extreme weather conditions

We all know you can never count on the British summer to be hot and sunny, but we can count on festival-goers to be...

Shaping the festival experience with Firefly Music Festival’s Christiane Pheil

INTRODUCTION It's nothing new to say that people are looking for unique experiences and that community is critical to this generation and their expectations are higher...

Annick Ireland interview: A marketing masterclass

The 1-2-1 series by Event Industry News interviews influencers, leaders and champions within the UK exhibition market. We ask them to deconstruct their views...

Event Marketing Strategy with KAABOO’s Brian Wingerd

INTRODUCTION (feature #1 of 2 in our series with the team behind KAABOO) Developing a brand is about building trust in your product. And building trust takes time....

Producing Wanderlust with Senior Director of Event Operations Heather Story

INTRODUCTION When I started working on LENND a few years ago, a friend of mine told me I had to meet a former colleague of...

Increase Your Ticket Sales With These 4 E-Commerce Tactics

Retargeting. Cart Retrieval. Email reminders. Discounts. All of these are time-honoured tactics in the e-commerce world to increase product sales. If you’ve shopped recently using...

Who is to blame for the West Ham London Stadium security woes?

West Ham United’s season has got off to a less-than-ideal start; disappointing losses to Manchester City and Chelsea were followed up with disastrously conceding...

7 common mistakes for hiring and managing restaurant staff

Like most restaurant owners, you probably went into the catering business because of your passion for gastronomy. At the time, did it worry you...

The business of fun: virtual reality in Action at the Euro Attractions Show

We’ve all heard about virtual reality (VR) – many of us have incorporated it into our own brand experiences, or popped on a headset...

How to get the most out of sponsoring an event

At GES, we recently set out to poll event organisers and exhibitors to uncover emerging trends in sponsorships. We found that a staggering 60...

The discipline of dance – turning your event into a fine-tuned performance

By Kelly McGibney, Events Executive (Corporate) at Sadler’s Wells Most of us can speculate on what makes a good dancer – athleticism, poise, technical skill,...

Drones: are the stories true?

If the news is to be believed we might have to get used to the idea of seeing a lot more drones in our...

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