Award-winning creative communications consultancy and event specialists, Vista, have been appointed to create a pop-up environment for LinkedIn at this year’s Festival of Marketing. The event which took place on October 5th and 6th at Tobacco Docks saw the full-service agency deliver a ‘LinkedIn Content Studio’.
The space was designed with the objective of changing people’s perception of what LinkedIn as a social platform can deliver, outside of being used as a recruitment tool. The environment was an interactive and engaging space, with a webcast corner for delegates to listen to podcasts from LinkedIn with each podcast hosted by Jason Miller, Global Content Marketing Leader, LinkedIn. There was also a Consultation Bar where delegates can discuss some of their current business challenges and LinkedIn staff can offer solutions, as well as a LinkedIn Nitrogen Bar where delegates were treated to Liquid Nitrogen ice cream.
Jason was also invited to speak as part of the main event at the FOM, addressing How to build an owned media empire with epic content marketing. The session was completely packed with 100 delegates in attendance.
Becky Harmer, Events Manager EMEA, LinkedIn, says, “This was the first time LinkedIn has attended the Festival of Marketing and we wanted to create a really special experience for delegates visiting our space. Vista created and delivered ‘The LinkedIn Content Studio’ which not only showcased key messaging but also provided a space for delegates to meet and interact with our experts in a truly unique and exciting environment. Vista considered our brand values and key objective at every step of the process; we couldn’t be happier with the finished result.”
James Wilkins, Managing Director, Vista commented, ‘Working with LinkedIn to create this customer experience has been fantastic. LinkedIn is a tool that is acknowledged globally for introducing professionals to each other, this environment allowed the brand to showcase additional services some of its users were not aware of.’
Vista have continued to expand into the software and technology sector since the rebrand, with clients including HP and SAP. The agency has also been expanding into international most recently delivering the Walmart’s International Associates Conference in Arkansas, USA.