Fisher Productions are delighted to have produced Liberty’s Christmas launch with video-mapping specialists Projection Advertising.
Fisher were employed by the prestigious store to produce the lighting and video mapping elements.
The big reveal took place at 4.30pm on Saturday 9th November with an interactive countdown, followed a spectacular light and video mapping display.
Beautiful Liberty snowflakes were projected across the building in Great Marlborough Street, ending in a crescendo of colour and light where elements from Liberty’s Christmas range burst across the building which was draped with a visual representation of Liberty print.
Great Marlborough Street, which was traffic free for the launch was packed with crowds watching the Tudor building come alive, Liberty handed out exclusive gift filled crackers to lucky recipients and the store remained open until 9pm.
For the last few months life at the store has been filmed as a documentary for Channel 4, Making Liberty airs in December with this Christmas spectacular featuring in the final episode.
Sam Coates, Project Manager at Fisher Productions who oversaw this event said, “Fisher Productions have loved working with Liberty on this incredible project; it is such a beautiful building and the team a joy to work with. Fisher brought in Projection Advertising to help us with the video mapping elements and together we designed and created a visual spectacular and a really fun event that brought a smile to everyone’s faces and launched the Christmas season for Liberty.”
James Murray from Projection Advertising said, “We were hugely excited to work with Fisher to produce this modern twist on a time-honoured Christmas tradition. The Liberty brand has so many beautiful designs we were spoilt for choice, and the building itself is a great projection surface with its iconic wooden beams.”
Fisher’s lighting will remain in situ for 8 weeks over the Christmas period into the New Year.