DoubleDutch, the leading provider of branded mobile applications for tradeshows, conferences, and events, today announced badge scanning for exhibitors. This feature significantly increases opportunities for exhibitors and sponsors to capture lead contact information instantly, connect digitally with attendees who visit their booths, and nurture those relationships throughout the rest of the event. DoubleDutch is the only event app provider that creates an app with a focused social network, and lead scanning within the mobile conference app is a new way to integrate exhibitors and sponsors into the event experience. Attendees can use the app to engage with exhibitors, session content, event organizers and other participants. By combining lead scanning software within the interactive mobile conference guide, DoubleDutch deepens its focus on delivering actionable business insights to organizers based on behavioral data captured by the mobile application. Exhibitors also see increased Return On Investment (ROI) by empowering booth staff to scan leads in the app, and continue conversations started at the booth through mobile. Worldwide, there are more than 20 million events per year that can benefit from DoubleDutch’s integrated event technology. Learn more about DoubleDutch’s capabilities at http://doubledutch.me/.
“DoubleDutch is already bringing event marketing out of the data dark ages by analyzing attendee behavior to help organizers better understand what is and is not working at their events,” said Lawrence Coburn, founder and CEO, DoubleDutch. “With our new mobile lead-scanning software, we bring the same data approach to the exhibitor experience as we do to the event organizers, further illuminating ROI for event attendance and participation.”
Integrating lead scanning hardware into existing event applications, booth staffers can scan simple QR or bar codes on attendees’ badges with their phones via the DoubleDutch-powered event app. Once a participant is scanned, DoubleDutch immediately surfaces a robust profile of the individual, based on their in-app activity and interest. A digital trail of attendee interests is created through the interactive nature of the app, which allows users to check-in, post comments, bookmark items, and create personalized agendas. With this information, exhibitors can better understand a lead in real time, and can share a list of scanned attendees with other booth staff. Additionally, with DoubleDutch’s mobile technology, exhibitors can capture even more leads than were scanned at the booth by mining in-app data that signals attendees’ interests in specific companies. Looking to the future, DoubleDutch is building capabilities to integrate with marketing automation software that will connect a scanned lead to their previous online interactions with an exhibiting company.
DoubleDutch’s applications have been used by organizations all over the world and the company continues its global expansion with its recently opened Amsterdam office. DoubleDutch’s growth is such that it is on track to hit 1,000 app deployments across 30 countries by July 2013. Companies like Cisco, Roche, Wells Fargo, UBM and Eloqua are already using DoubleDutch at tradeshows, conferences and internal meetings worldwide. Given that events and experiential marketing are marketers’ second biggest budget item (according to a Price Waterhouse Cooper study from 2009), it comes as no surprise that marketing organizations are eager to gain real knowledge on what works and what doesn’t at their events. And with more than 20 million destination events taking place worldwide, this is a market that is ripe for significant growth.
To download assets and screenshots for DoubleDutch Events’ lead scanning technology, click here.