he Meetings Show UK, the major new event for the inbound and outbound UK meetings and conference industry has announced a partnership with event technology leader DoubleDutch.

DoubleDutch will create the official mobile application for the inaugural Meetings Show UK, taking place at Olympia, London from 9-11 July, 2013. DoubleDutch, the leading provider of mobile applications for events, conferences, and trade shows, was chosen for its reputation of building the most innovative and engaging applications on the market. The Meetings Show UK and DoubleDutch are designing the app to provide visitors to the show with an engaging tool to guide them around the event, help them view their online diary and interact with other visitors. The app is also being designed to perfectly complement the show’s mobile website.

The Meeting Show UK, Event Director, Steve Knight: “Technology is an important part of any trade show.  With this in mind we wanted to appoint a partner who would help us connect with our visitors across multiple platforms. DoubleDutch has vast experience in producing apps which deliver advanced content, and they’ll help visitors to The Meetings Show UK use their smartphones and tablets to fully engage with all the events taking place and make the most out of their time.”

“Visitors should be free to get the best possible experience from their attendance at The Meetings Show UK.  The app will allow our visitors, which will include 1,500 hosted buyers attending 13,500 appointments to keep on top of their individual diaries and manage their own personal blend of exhibitor meetings, networking and education sessions.”

DoubleDutch co-founder & CEO, Lawrence Coburn: “The Meetings Show UK is a great partner for DoubleDutch to have.  Together, we can help redefine the exhibition model by empowering attendees with socially enabled technology and the organisers with insight-boosting data generated by our app.”

The partnership between the Meetings Show UK and DoubleDutch comes in the wake of a growing mountain of behavioural data generated by modern event apps. The DoubleDutch technology platform harnesses this trend, allowing event organisers, exhibitors, and attendees at The Meetings Show UK to benefit from a wealth of empirical data from actual activity at the event, along with the tools and expertise of DoubleDutch to analyse it. This will allow both the organisers and exhibitors to open the “black box” of event marketing data and gain a clear return on investment from The Meetings Show UK.

The inaugural Meetings Show UK will take place during the week of 8 July, 2013 with the primary show dates being 9-11 July at Olympia, London. The event will attract more than 5,000 visitors including 1,500 Hosted Buyers from across UK and Europe. A full list of exhibitors is available at http://www.themeetingsshow.com/en/visit/exhibitorlist.aspx.

Visitor registration and Hosted Buyer applications are now live at www.themeetingsshow.com.