Event Industry News

Event Organisers are booking their events at the last minute

Thursday, September 2, 2010

Many event organisers are waiting until the last-minute to book events, with cost considered as the deciding factor in the final venue choice by more than half of event organisers, according to new findings released today.

The research, carried out by IET Venues, the premier family of venues across the UK, reveals that more than one third (37 per cent) of respondents claimed that they are now looking to book events only one to three months in advance and a further  27 per cent are choosing to book events up to just six months away. A mere 6 per cent of respondents claim they are looking to book events more than 12 months in advance, a significant difference to previous years’ research in