Tag: sponsorship
Sponsorship Search Engine launches to assist brand decision makers
Sponsor121 is a new search engine that connects brands with innovative event sponsorship ideas. Robert Jackson, Managing Director of Sponsor121, says “In the current economic climate, sponsors want to identify under exploited sponsorship assets that cost effectively maximise impact with their core target audiences. Sponsor121 solves the problem of trying to find those assets“. Sponsor121 [...]
Buick ends sponsorship of main PGA Tour events
The PGA Tour has suffered a double blow after the troubled Detroit carmaker Buick announced it was withdrawing its sponsorship from two events – the Buick Invitational and Buick Open – from next year. “As a result of the recent court-supervised restructuring of General Motors (GM) all agreements between Buick and the PGA Tour have [...]
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