imago, the conference and events arm of Loughborough University, is once again exhibiting at the leading third sector exhibition where it will be presenting its findings into the value of face to face communication.
The 24th Charities and Associations Event – CHASE 2016 – will take place on 16 and 17 February at the Business Design Centre, London, where imago will also be showcasing why its portfolio of venues are ideally suited for events organised by charities and associations.
The research – Does the future have room for face-to-face communication – measured the value of meeting face to face amongst a sample of more than 750 event organisers, delegates, graduate and undergraduate students. imago will be discussing the results to see if its findings match the thoughts and requirements of meeting planners in the third sector.
Emma Boynton, head of sales and marketing at imago comments: “CHASE brings together senior decision makers from one of our target markets and is an ideal platform for us to discuss the importance of face to face communication. It will also allow us to gain further insight into what is important for event organisers in this area in relation to the value of meetings.”
Key findings from the research included:
• 96.6% of meetings attendees cited small face to face meetings of fewer than 10 participants as their favoured form of communication.
• Group interaction and discussion is considered the top benefit of face to face communications by 78.4% of delegates and 69.4% of students.
• On a scale of 0 to 100, delegates ranked engagement during face to face meetings at an average of 85%, with students at 73%.
• An interactive format as a tool to retain information was most favoured by both delegates (81%) and students (72.1%).
Emma adds: “As well as presenting our research, the exhibition provides us with the opportunity to showcase our venue offering and how our experience in organising meetings and events can benefit them and their members. It was highly successful for us last year which is why we have chosen to return, and we are even more delighted to be part of its education programme.”
The research was undertaken by Loughborough University and imago. The Right Solution provided methodology, analysis and validation of the research which was conducted using a mixture of focus groups, online and face to face questionnaires.
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