Event Technology

Frugl makes the move into Europe with German Acquisition

Frugl makes the move into Europe with German Acquisition

Frugl, the UK based start-up launched six months ago as an event discovery app for Londoners on a budget has acquired Tickethelden, the Munich-based last-minute ticketing solution. Tickethelden is one of a number of investments made by Sedo.com founder Tim Schumacher since his exit from Sedo in 2012. The year-old ticketing company has an active user base of roughly 100,000 mostly 20-30 year olds spread across Berlin, Cologne, Hamburg and Munich.

The purchase will enable Frugl to launch in Germany with an existing customer base as well as a large audience on Facebook.

Suzanne, founder and CEO of Frugl, says “We have been looking for the right opportunity to bring Frugl to the German market and this opportunity with Tickethelden was too great to resist and now gives us the perfect reason to launch in Germany quickly.”

“We are delighted that we have found a strong international partner in Frugl and Suzanne, whose expertise will drive the last-minute ticketing success-story in the future.” says Tobias, CEO of Tickethelden.

Final negotiations took place at last week’s European Pirate Summit in Cologne, and the deal was signed shortly thereafter.


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Adam Parry is the Editor at Event Industry News. If you would like to be a contributor to Event Industry News please email editor@eventindustrynews.co.uk

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