Category: Event Marketing
Guinness World Record Attempt at UK Event Awards 2011
The UK Event Awards celebrate the events industry and what better way to do that than to raise glass to all of this year’s finalists for their achievements. At this year’s ceremony we will be working with Guinness World Records and attempting to set the record for the world’s longest relay cheers. Make sure you are [...]
Event Sponsorship Service Launched
Sponsormonster.co.uk helps events find corporate sponsorship through an online opportunities directory which is filtered by a clever, intuitive search function that works with audience demographic criteria. Potential corporate sponsors use the newly-launched site free of charge to identify and contact current sponsorship opportunities that meet their marketing criteria. Rights holders seeking sponsorship pay a fee [...]
Mobile Promotions wins Piaggio MP3 city tours
Mobile Promotions has won the contract to take Piaggio’s new MP3 scooter on a shopping centre launch tour. The MP3 is a three wheeled vehicle designed to give the power and freedom of riding a motorbike but only requiring a standard driver’s licence, rather than a motorcycle licence. The tour will bring this innovative solution [...]
Event Marketing Solutions builds on field marketing success with third campaign for British Heart Foundation
Event Marketing Solutions (EMS) this week launches an intensive three-week field marketing campaign for the British Heart Foundation (BHF) in the run-up to Christmas, as it builds on previous highly successful work for the charity. From November 16, eight ‘Beat Squad’ teams in branded uniforms will hit selected supermarkets in regions of the UK most [...]
Jersey pledges £500,000 for tourism and events industry
The government has pledged £500,000 to help fund an advertising campaign to encourage tourists to Jersey. The money will be used by Jersey Tourism to create television, radio and newspaper adverts to attract UK holidaymakers this summer. The States’ economic development department hopes the adverts will attract last-minute tourists to boost the industry and the [...]
Mystery Delegate research service helps event organisers collate unbiased feedback on events
An innovative new market research service has been launched for exhibitors to obtain valuable, unbiased live feedback from delegates, in order to measure stand performance. Operating similarly to the ‘mystery shopper’ concept, Mystery Delegate has been specifically developed for the events industry by UK-based event management agency Spinning Clock. The complete end-to-end service includes the [...]
Orange teams up with Digital creative agency Poke for Glastonbury Competition
Orange is launching the festival footwear-themed competition to offer visitors to its Glasto website (orange.co.uk/glastonbury) the chance to win tickets to the sold out gathering. Digital creative agency, Poke, have designed and developed the Where’s My Welly ticket competition, which launches today and will run until 9 June. The contest prompts visitors to the website [...]
How to engage with visitors at your next event through digital signage
Digital screen media can add an extra dimension to venues’ relationships with visitors as well as generating new income, by Barnaby Page From the TV to the laptop to the mobile phone, we live in a world of screens. It’s only the oldest generations who grew up in a world devoid of them – and [...]
How Outside Adventure Increase Bookings Of Its Team Building Events
Outside Adventure Used Online Tactics To Target The UK’s Leading Companies and Increase Bookings The Challenge Outside Adventure is the Team Building company based at Easnor Castle, Herefordshire. Launched by D3 Events over 18 months ago, well known for its large scale 4×4 vehicle events with Land Rover and Range Rover, Outside Adventure offered a [...]
Facebook and Twitter used by 65% of Event Management profesionals
A recent research study from evocos showed that event managers are using social media as part of their event management more than ever. evocos, a leading provider of event management software, conducted the poll on their website http://www.evocos.co.uk, during the first two weeks of March. 65% of the event managers that took part stated that [...]
Liverpool Convention Bureau launches new branding and strategy
The UK’s Liverpool Convention Bureau has rebranded and launched a new marketing strategy. “Liverpool has undergone so much change in the last few years, we needed to develop our services and branding to match,” said Carol O’Reilly, Liverpool Convention Bureau manager. “We are in a fantastic position to open up the city and its attractions [...]
Is Social media becoming a ‘bargaining chip’?
Rick Bronks aka @satureyes give us his experiences on how the use of ’social media’ is becoming some sort of ‘bargaining chip’ to get free work. Rick explains “I’ve noticed this becoming more of a trend in the event & creatives industry. I’ve had chats with a few people and it seems it’s not just [...]
Which Advertising Medium is Right For Your Event?
TV or Internet? Newspaper or Magazine? With thousands of channels available to advertise your event, choosing the right one has become increasingly difficult. This is a major concern as selecting the wrong channel means that your message will not reach your target audience and will hamper your event success. Here are a few questions you [...]
Marketing a new festival for industry
A NEW festival for the marketing industry is being launched alongside Edinburgh’s main festival season this summer. The Marketing Society will unveil plans for the new event showcasing Scotland’s marketing talent tonight at its annual St Andrew’s dinner. The society has teamed up with William Burdett-Coutts, manager of the Assembly Rooms, to create the inaugural [...]
Call for ban on drinks industry sponsoring sporting events
The government should ban the alcohol industry from sponsoring any sporting event in the interest of preventing harm, international medical experts say today. In an editorial in the journal Addiction, they say the burden of proof over whether such sponsorship causes people to drink more should shift from the public to the alcohol industry. But [...]
Life Sucks – Pass It On, with vMessage
Excelr8, the innovative coaching and training company, has picked up on the opportunities offered by vMessage.net and will be using it as a central part of its viral marketing activity, before, during and after the first Life Sucks – Pass It On conference, it is holding on 3rd October. Events companies are turning to the [...]
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