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A virtual reality for the events industry

Sunday, August 1, 2010

A virtual reality for the events industry

The virtual events market looks set to grow rapidly over the next five years to become a multi-billion pound industry that will change the face of events permanently. With the boundaries between traditional and virtual events already blurred, it appears that the sector is taking a new direction. Busy, budget-constrained delegates who can’t make live [...]

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Lessons from an experiential marketer: ROI, emotions and beyond

Sunday, August 1, 2010

Lessons from an experiential marketer: ROI, emotions and beyond

A few months ago, a senior meeting planner told me that it could be a good start for an events planner to work in an experiential marketing agency. At that moment, I did not quite understand it: why marketing if I do know I want to work in events? Interestingly enough, some weeks later I [...]

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How to maximise the value of your events by boosting the number of interactions

Monday, July 19, 2010

How to maximise the value of your events by boosting the number of interactions

At this point I’m sure that you are well aware of one of the main reasons why attendees come to your events: to interact face-to-face with other like-minded people. However, I’ve been to too many conferences where the organisers assumed that delegates would naturally talk to each other, or underestimated all the opportunities available. What [...]

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Volcanic ash casts cloud over planned events

Tuesday, April 20, 2010

Volcanic ash casts cloud over planned events

Specialist event insurer Hiscox today issued the following tips for organisers worried by the recent travel disruption due to volcanic ash: 1. Notify your insurer immediately if you think you could be affected.  A good insurer can help you take the necessary actions to keep the event going. Quick and decisive action could make all the [...]

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Mike Llewellyn director at EFM provide advice on freighting and logistics for live events

Thursday, March 25, 2010

Mike Llewellyn director at EFM provide advice on freighting and logistics for live events

EFM are specialists in international freighting and logistics for live events worldwide. Voted ‘Favourite Freight Company’ at the 2010 TPi Awards by their music industry colleagues, the company is currently celebrating its 10th Anniversary. Offices in UK, Germany, USA and Dubai are internationally supported by a network of like-minded partners. Freighting for live events presents [...]

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