Building on its breakthrough year last year, Intelligent Venue Solutions, one of the world’s market leading suppliers of integrated event technology solutions, is expecting to see on-site cashless transactions exceed the £6million mark across its 2014’s summer calendar of festivals and major events in the UK. This represents a two-fold increase in the value of transactions recorded through its payment systems at events last year.
With the deployment of RFID enabled wristband technology expected to increase by a huge 70% this year and over 3.5million smart wristbands being issued across the summer season, event organisers will be anticipating a significant increase in on-site spending.
The UK-based company has this year already deployed its systems at UEFA Champions League Final in Lisbon, the French Open in Paris, the Grand National at Aintree as well as a debut appearance at BBC Radio 1’s Big Weekend in Glasgow recently which saw them deliver a managed fast card payment system for VIP guests.
This summer will see IVS’ largest and most diverse roll-out to date, with over 50 events already confirmed before the year-end spanning music, sport, brand activation, exhibitions and academia.
As well as providing payment solutions at almost every major UK music festival, plus large-scale outdoor concerts at Finsbury Park and the Milton Keynes Bowl, activations of IVS’ smart technology this summer will include:
Audience engagement and on-site social media integration at the Isle Of Wight Festival
Crew management and catering at T In The Park
Full public access control at The Goodwood Festival Of Speed and many other major live events at the estate
RFID access control and social media integration at Oxford University’s Trinity Commemoration Ball
RFID cashless payments, access control & social media integration services at Holi One Colour Festivals touring the UK throughout the summer
Teenager registration and full access control at WOMAD
VIP experiences using RFID for Google at Cannes Lions Festival
Public access control and crew catering management at Wings 2014 – a week-long international gathering of Guides and Scouts in Windsor Great Park
Innovative visitor tracking and personalised content delivery at The Skills Show, taking place at the NEC Birmingham
With IVS’ festival season getting into full gear at the Isle of Wight this weekend, Paul Pike, Director, comments: “Our large and diverse deployment schedule for 2014 is proof to us that event owners in all sectors value a more flexible approach to going cashless. By giving customers choice in their payment method, whether that’s using an RFID wristband, mobile handset, an eWallet or just their existing debit card, they will be more receptive to making the transition and will choose to spend more whilst they are on-site”.