Mizuno set up location in Centre Point, London during the 2012 Olympics, providing keen athletes with an opportunity to familiarize with the footwear and merchandise available. The “Mizuno Performance Centre” was designed by Sledge to be an interactive exhibition experience and implemented by Matrix.
The exhibition displayed many of Mizuno’s products and included an interactive area where the footwear could be experienced and sampled on a state of the art running track and mini football pitch inside Centre Point. Matrix project managed the entire event including all pre and post production, AV, exhibition build and all health and safety management.
Martin Caulton, Matrix Production Manager comments, “This was a really enjoyable event to work on, slightly quirky as we had to implement the running track and football goal area. Also, being open to the public for such a long period, there are obviously a lot of aspects that need to be considered but using the additional consultation of Alan Law with his Health and Safety knowledge was invaluable”.
Category: General Event Industry News