Logistik Group Call Upon Top International Artist For Childline

BTArtbox

Award-winning communications and events agency Logistik Group continues its close support of community projects by sponsoring a BT ArtBox.

The BT ArtBox project marks the 25th anniversary of ChildLine and features a series of life-size replicas of the trademark telephone box transformed into stunning pieces of contemporary art by some of Britain’s most creative minds.

Logistik Group, sponsors of the Northern Arts Prize, has commissioned the international sculptor Simon Le Ruez to dazzle London with his contemporary twist on this iconic British symbol.

Le Ruez’s creation, aptly named The Great Escape, has retained the familiar red heritage stamp and complemented it by adding 12 highly polished stunning balls. Le Ruez describes these “little curiosities” as “mirroring the urban surroundings and playfully reflecting the viewer in a game of perspectives”.

Speaking of BT ArtBox, Simon Le Ruez said: “I was thrilled to be asked by Logistik and the Northern Art Prize to be part of this exciting project and to promote the work of ChildLine. For me, The Great Escape is a celebration of the joy, freedom and release we should all be given the chance to feel as children.”

This initiative follows Logisitik’s recent win of three prestigious Business in the Community Big Tick Awards for their ongoing commitment to sustainability and community investment. Dirk Mischendahl, Joint Managing Director of Logistik Group, said: “We are very proud to be sponsoring Simon and the Northern Art Prize ArtBox and delighted to support such an important cause. Creativity and community engagement have always been, and will continue to be, central to how we do things at Logistik.”

With over 80 boxes in different locations across London, the BT ArtBox project promises to be a highly distinct and colourful way to promote the importance of child welfare. Other BT Artbox exhibitors include Ted Baker, Zaha Hadid, Zandra Rhodes, Swarovski and Julien Macdonald.

All 80 boxes will be gathered together for a launch in Trafalgar Square on June 15th before being distributed around the capital for display between June 18th and July 16th 2012.

Tags: Childline, Logistik Group

Category: General Event Industry News