A newly designed website, displaying the revamped brand complete with a fresh logo is live from today. The concept behind the restyled look is to reinforce the venue’s core brand values and positioning. The new brand aims to emphasise the quality, history and uniqueness of the venue as well as its City location. Showcasing the service and team behind the venue, rather than the space alone, is a key aim of the brand makeover.
The innovative and timeless image is the first re-brand the venue has embarked upon in many years. Staff at the Brewery, which first opened as a conference venue 35 years ago, have also been issued with restyled business cards in the shape of beer matts, drawing on the venue’s heritage while adding a modern, distinctive element to the brand.
Decorative renovations have also been made to the venue to fully encompass the new brand design. The new website was designed based on feedback from The Brewery’s existing clients, asking them what they require from a venue website. The website will enable both new and existing clients to easily find detailed information on the venue and services, including a comprehensive food and wine area and ‘where to stay’ section, allowing guests to book hotels in the local area and throughout London.
Multi-award winning venue the Brewery is set within its own private courtyard and offers an unrivalled customer experience. The venue’s eight unique event spaces cater for up to 1000 guests. The venue is recognised for its inspired catering options, dedicated team and flexible event spaces.
Maria Duddin, Brewery general manager, commented, “Looking forward to the next year, we aim to maintain our high profile in the city and are expanding to international markets and incentive travel. A lot of care and attention has gone into every element of this project, which we have been working on for over a year. The new logo features a bowler hat, which was inspired by our iconic doorman Martin who welcomes all visitors to the Brewery, creating a lasting first impression of quality that is carried throughout their experience at the venue.”
Category: General Event Industry News