Top tips on effective branding at events and how organisers can save money

Sunbaba Managing Director Jan Booth explores some top tips on effective branding and how organisers can save money in the upcoming event season.

“Scrims are the main focal point for your event, with most of the event photography featuring stage branding and your audience looking at it for most of their time at the event. Obviously artwork is key; the best stage scrims feature striking simple imagery which works well on the air permeable fabric, in simple colour schemes that stand out whatever the weather. We help clients wanting to keep the cost down by using a plain colour fabric so the background doesn’t need to be fully colour printed, you can just overprint the design. White and grey are two colours that I would say to steer clear from, bold colour schemes tend to be more striking.”

“The main other thing to be considered with stage scrims is to ensure that you use the technical drawings of the stages to ensure you have the right sizes and fixing points. Every stage is different and the design of some allows for header banners and additional branding which means the stage looks better finished and there are additional opportunities for sponsor branding.”

“In addition to stage branding, we always encourage our clients to look around an event site for other branding opportunities and suggest innovative ways of doing this whilst also taking into account the cost, sustainability and recyclability. Heras fencing branding is one extremely popular medium for sponsor branding as well as using it to demark areas, cover site construction areas and also bring the crowd waiting areas to life. Covering crowd control barriers is also popular, but there are a number of types which offer differing branding sizes, so make sure you use the right ones!”

For all outdoor signage it is essential that the fabrics used are lightweight, tear resistant and air permeable so that they can cope with the unpredictable British weather! We use specialist Ultramesh and Austronet fabric ranges to help clients with these areas, perfect for heras fencing and crowd barriers as they encompass all of the above. The Austronet fabric is the one that can be bought in a range of colours and screen printed in a single colour, rather than digitally printed to reduce the cost of creating eye catching branding.

“For speaker PA towers sound reproduction is a priority so organisers should look at sourcing fully printable Digisound which allows the sound to pass through with minimal distortion.

Where possible signage and branding should be designed so that it can be kept and reused at future events. For example, directional signage is essential to any event site and due to the location of banners it makes them a key element for branding. We suggest that things such as entrance and exit signs are kept as a single generic panel which can then be reused and surrounded either side by a branded panel which can change more frequently if necessary. Heras fencing panels can be designed to alternate one branded with one plain therefore reducing the numbers needed to be reprinted if there is a sponsor change.”

Tags: Event Branding, Event Magazine, event scrims, Sunbaba

Category: Event Branding