Festival Organisers Select Trinity Mobile to Minimise Ticket Fraud

Trinity Mobile, an industry leader in mobile ticketing, mobile couponing and mobile marketing, announced today that it is enabling UK festival organisers to sell tens of thousands of tickets through its mobile ticketing platform to ease the ticketing process and minimise fraud by virtually eliminating the number of fake tickets presented on the day of the show. Leading events across the UK will use Trinity Mobile’s Easy Ticketä technology to enable concertgoers to receive tickets on their mobile phones, and will allow festival organisers to make use of the data generated from the ticket sales to promote future events to fans.

Trinity Mobile will be involved in a variety of shows including the Detonate Indoor Music Festival on 2nd May 2010 at Rock City, Stealth and The Rescue Rooms in Nottingham. The event is expected to attract over 5,000 fans from all over the UK, Europe and the world, and is one of the biggest Drum and Bass (D&B) concerts of the year.

“More and more people are attending our events and it is imperative that we sell tickets as quickly and efficiently as possible without having to issue thousands of paper tickets or worry about counterfeit passes,” states D&B event organiser and Head of Detonate Productions, James Busby, a convert to Trinity Mobile’s ticketing process. “Trinity Mobile has been a reliable partner over the years, providing a complete end-to-end ticketing service for past events. Thanks to their fantastic technology fans can now buy their tickets online or via phone, and then receive their tickets directly on their mobiles. Then they simply attend the gig, scan the ticket and enjoy themselves. It’s that easy.”

Trinity Mobile will also handle the ticketing process for other big festivals including Nottingham University’s planned October 2010 festival , a major tented festival expected to attract over 10,000 people.

“Mobile ticketing is now the preferred choice for event organisers wishing to ease the process of selling tickets while minimising ticketing fraud,” says Rob Clegg, Commercial Director at Trinity Mobile. “Trinity Mobile is a market leader and makes it possible to sell thousands of tickets for major festivals in a way that is simple, quick, efficient and virtually fraud-free.”

Trinity Mobile’s biggest festival to date was West Fest in 2009, a music event held at the Bath and West Show Grounds near Bath in Somerset. Powered by Trinity Mobile, tickets were sold in advance through the organiser’s web site and through individual outlets and other distributors. Of the 12,500 tickets sold, over 80 percent were mobile tickets that came through the Trinity system.

Commenting on the success of the new ticketing process, James Orfeur, Manager of West Fest said: “What used to be the worst part of setting up the event became the easiest and most stress-free element of the show. Thanks to Trinity Mobile’s technology, I didn’t have to spend all my time dealing with paper ticketing issues and eliminated all of our problems with fraudulent tickets. We reported zero bogus tickets at the 2009 show via mobile handsets. This is a remarkable achievement, and one that we will repeatedly achieve now that all of our future shows will incorporate Trinity Mobile’s ticketing process. ”

James Orfeur’s next big mobile-ticketed event is the Sanctuary Festival during the 2010 August Bank Holiday weekend.

Tags: Event Ticketing, mobile phone ticketing, Trinity Mobile

Category: Event Ticketing