Ubiquii provides online event communities’ space

Ubiquii, a new online events community service from a European company based in Barcelona is launching this week.

This sector has seen tremendous growth in the last two years and had until now been dominated by American companies.

Social networks and communities around events is one of the hottest topics in the industry. Every industry event has keynotes and sessions on the topic[1] and most industry professionals consider it an important subject[2].

It is only natural for event producers and organiser to embrace social networks because events in themselves are based on social interaction. From promoting your event through social networks to having your own event community the benefits of these services are clear.

Ubiquii (www.ubiquii.com) is a service where attendees can network and interact, send private messages and search for interesting people and exhibitors (prioritised by their level of affinity). The service includes integration with the main social networks and registration suppliers. Design can be tailored and part of the event website.

The service is also available for mobile devices where attendees can see all the event information, maps, attendees and agenda on their phone.

There have been many initiatives to make event attendees network and communicate online, with hardware solutions such as Spotme[3] or systems made by the event producer/organiser and the registration supplier[4].

A solution based on new social networks systems will prove more effective, fun and will ultimately lead to a higher ROI and attendee satisfaction. We expect more companies and solutions to enter this sector in the near term.

Thursday 25^th February 2010 – Confex

Session: “The Technology Hour: Social media for meetings: What are the best choices?”

Tuesday 3rd December 2009

[2] 80% of association executives use some type of free social network for their organisation (LinkedIn, Facebook and Twitter). 19% have a social network site for their conferences (and another 27% are “strongly considering” a social networking site for their events, while 44% are interested in the idea)

July 2009 Omnipress survey of 325 association executives

[3] www.spotme.com

[4] e.g. EBD Group, www.ebdgroup.com

Tags: Confex, event communities, spotme, Ubiquii

Category: Event Networking