Macdonald Hotels’ Live Like a Queen Generates £5.5million in Enquiries
Macdonald Hotels & Resorts’ conference booker’s scheme, ‘Live Like a Queen’ has generated just over £5.5 million in event enquiries since its launch nine months ago.
The popular scheme, which has been recently extended until March 2010, was launched by the hotel group as a means of thanking its customers, whilst providing an added incentive for new enquiries. Thank you gifts range from diamond jewellery, designer handbags and champagne to hot air ballooning and holiday vouchers.
Ruaridh Macdonald, Sales and Marketing Director, Macdonald Hotels & Resorts commented; “When we launched ‘Live Like a Queen’ nine months ago, our intention was for it to be a more personal way in which we could acknowledge and thank our customers for choosing Macdonald Hotels above our competitors, as well as developing a creative approach to reaching new business in a difficult climate.”
He continued; “We have been delighted with its success, and in fact it has added great value to our existing conference and events product. In a tough climate where everyone is cutting back it is a pleasure to be able to treat our bookers to something special. We are currently working on a new set of luxury gifts for next year which we will be unveiling at Confex in February 2010.”
Category: Conference News
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Adam Parry is the editor for Event Industry News. If you would like to get in touch and learn more about Event Industry News email editor@eventindustrynews.co.uk.Subscribe
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