Showcase event for Northern Ireland events industry

Those involved in the events industry will soon be the star players on their own stage – instead of being involved in planning someone else’s big day.

‘In Any Event’ is being held at the Europa Hotel, Belfast, on October 6 and will be a showcase, demonstrating that NI now has the services, venues and expertise to compete for top international conferences, exhibitions and other events.

Now in its second year, the ‘In Any Event’ conference and exhibition is the brainchild of Michael Jeffrey of Lisburn event branding company, Expand a Sign, with the aim to showcase services and promote excellence in all aspects of event marketing and communications.

Keynote speeches on the theme ‘success on the world stage’ will be delivered during the day by top event organisers who have already demonstrated that Ireland is more than capable of hosting top international events.

They include Maria Moynihan Lee, Volvo Ocean Race Galway Stopover 2009 Festival Director whose targets for the event were to generate €43m for the local economy and attract some 140,000 visitors to Galway; Gerry Copeland, Events Manager at Belfast City Council who played a key role in the recent Tall Ships visit to Belfast and Alistair McGowan, CEO of the RUC Athletics Association who led the team which secured the World Police and Fire Games for Belfast in 2013, the third largest multisports event in the world which will attract around 12,000 competitors from 100 countries.

“Within the UK alone, some 17m people visit events each year,” said Michael. “In 2005 the industry contributed £9.3b and 137,000 jobs to the UK economy – and that’s just the exhibition sector.

“We believe ‘In Any Event’ will further establish Northern Ireland as a destination of choice in the UK, Ireland and international events marketplace, not only to attract events, but to promote local companies to those in the industry elsewhere.”

Tags: Events Industry, In Any Event

Category: Event Management