Boomerang Plus forms Big Freeze JV with Channel 4 & Sports Vision
Boomerang Plus has entered into a joint venture with broadcaster Channel 4 and events organiser Sports Vision to create Big Freeze Limited.
Big Freeze Limited is a production company created to organise and produce the Freesports on 4 Freeze live event franchise, the UK’s biggest winter sports and music festival, as well as other broadcast related and advertiser funded events. As part of the new JV, Boomerang will produce three hours of programming for the second series of Freesports on 4 Freeze to be aired on T4 later this year.
The festival is held at Battersea Power Station; a venue transformed into a real snow slope, 30m high by 100m in length, to host the LG Snowboard FIS World Cup, International Freestyle Ski Competition, and a number of music acts.
Boomerang and Channel 4 both have a 25% interest in Big Freeze Limited with Sports Vision holding a further 50% share.
Gareth Rees, Executive Director for Boomerang, said:
‘We are delighted to be working alongside strong brands such as Channel 4 and Sports Vision. Freesports on 4 Freeze was a massive success for us last year and this year is another great opportunity for Boomerang to showcase the work of its talented production team.’
Category: Sporting Events
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