Sunbaba illuminate Lovebox 2009

Following last year’s innovative stage branding from Sunbaba, the pressure was on to produce something even more spectacular for Lovebox London Weekender 2009. For 2008 the company designed scrims for the main stage which wrapped around LCD screens. Sunbaba rose to the challenge this year producing spectacular branding throughout the festival, incorporating light designs for added ambiance.

The vibrant London festival was held in Victoria Park on the 18^th and 19^th July and was headlined by founders Groove Armada alongside Doves, Florance and the Machine and Duran Duran, whose set featured a special guest appearance from Mark Ronson.

Sunbaba produced 125 lightbox panels made from backlit PVC for the Relentless Dance Area. The company worked alongside Lovebox set designers and Spacial, the set builders, to create the panels which spanned from the stage to five surrounding tower blocks. This illuminated the area and created a ‘rave environment’ at dusk.

To keep costs low and waste to a minimum Sunbaba produced each of the 125 panels separately, instead of covering the whole of each structure. Each of the panels were coded so that the construction team would know where each was designed to fit, therefore simplifying the process.

For the Gamer’s Stage Sunbaba supplied two branded ‘Tipi’ Stage scrims made from the company’s specialist Digisound fabric. The scrims were placed in front of the vertical hanging speakers and designed to work with lighting to hide them from view, with sound still able to pass through with no distortion.

Prior to Lovebox Sunbaba also produced the stage scrims for Madstock’s 30th anniversary celebration gig on Friday night, also in Victoria Park.

Tags: Event Branding, Festival Branding, Lovebox 2009, Stage scrims, Sunbaba

Category: Event Branding