Event Industry News

D&A MEDIA TO PUT ‘WOW FACTOR’ INTO DUCATI STREETFIGHTER EVENT

Audio-visual company D & A Media will be helping superbike maker Ducati put the wow factor into its Ducati Village hospitality suite at the World Superbike Race at Donington this weekend with a three-metre wide screen.

The growing Essex company is providing the giant display in the Ducati “Launch Pad” which will see the new 1100cc Ducati Streetfighter motorbike placed in the spotlight for hundreds of fans of the Italian marque.

There will be guest appearances from the Xerox Ducati race team — the reigning world champions — including Noriyuki Haga and Michel Fabrizio.

Shannon Bryant of D&A said: “Nothing must distract from the Ducati brand and the new bike so the Streetfighter video will be shown on a frameless 120-inch screen and appear to be a floating image.

“We’re the only company with this technology and we’re giving our clients the edge they need with the best audio-visual effects.

“The screen will be placed opposite the entrance to the Ducati Village Launch Pad for maximum impact.

Shannon said Ducati teamed up with D&A after seeing the technology in use at a major London event where the stand featuring the D&A technology was voted best in show.

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