Sponsorship deals in place fpr this year’s Brighton Festival Fringe
AN ARTS festival is making light of the economic gloom by securing major sponsorship deals.
Print and poster gallery artrepublic will sponsor the visual arts section of Brighton Festival Fringe.
The deal is more good news for event organisers because it was feared the credit crunch and recession would limit the number of companies willing to provide financial support to the events.
Train operator First Capital Connect is back on board as headline sponsor, while Southern Water has once agreed to sponsor the Fringe City event, a series of outdoor performances taking place throughout the festival in May.
Jeweller Jeremy Hoye has also renewed his sponsorship.
Andrew Milledge, marketing director at artrepublic, said he was delighted to support the Fringe.
He said: “We’ve helped to promote a lot of local artists in the last year but there’s only so much we can do ourselves.
“The Fringe offers a great opportunity to publicise a wide range of artists.
“In terms of an outlet for the visual arts it’s probably the best annual event.”
Fringe manager Nick Stockman added: “We were very pleased indeed to link up with artrepublic.
“They have worked with us before but their involvement has really gone up a gear with their sponsorship of the entire visual arts section.
“We have worked hard to secure good relationships with our existing sponsors.
“There was always the fear that there could be some people who chose not to renew their commitment.
“However, we have actually found they have committed as much, if not more.”
A new concept for this year’s Fringe will see organisers link up with brands to become official partners of the event.
Mr Stockman said: “We will have the official wine, beer, mobile phone etc for the Fringe.
“The feedback we have been getting on the idea has been very positive.
“Hopefully, we will be able to announce deals with three or four more brands in the next few weeks.”
Brighton Festival Fringe, which runs alongside the Brighton Festival in May, is now the world’s third largest fringe festival behind Edinburgh and Adelaide.
More than 100,000 tickets were sold last year.
Total takings were £445,668, up from £343,671 in 2007, an increase of almost 30%.
Source: The Argus
Category: Festival News
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